The Xtify Tag API allows you to define users that will receive a push message based on their associated tags. Tagging users makes it easy to send specific notifications to a subset of users. For example, you may want to build a preference center within your app to allow your users to align themselves with a particular demographic (like age, gender, job function, etc...). These preferences can correspond to tags which can be persisted via Xtify's tag api. We've included sample preference centers in both our Android and iOS SDKs for your use.

Want to get truly innovative? If you've enabled Xtify tags and persistent geo-location in your app, you can use our console to setup a rule that will fire a rich-notification (e.g. a coupon) to "Males" (tag) that go near their local Best Buy (geo-location) on Saturdays (timing).

Service Limitations

These are the current limitations on our tag service. If you require lifting of these limitations, please contact us.