The Xtify Geo-Notifications Platform includes two main components:
Xtify Campaign Manager
The Xtify Campaign Manager includes all the resources necessary to create, manage, deliver and optimize geo-relevant messages to your user base. You can use the web-based console to create and edit your campaigns, set points-of-interest, create business rules and message triggers. The Campaign Manager can interface directly with your existing content management and CRM systems, or, can function independently.
Xtify SDK
Developers incorporate Xtify's SDK and sample code into their existing mobile applications. This code manages the integration of push notifications into the application. The code also uploads user location data on a periodic basis for geo-triggering notifications.
Integration with Native OS Push
Xtify supports push and geo-notifications on Android, iPhone and BlackBerry. Xtify provides a proprietary push notification service on Android as well as simplified integration with iPhone APNS, BlackBerry Push and Android Cloud-to-Device - offering developers, marketers and publishers one place to create, manage and analyze push notification campaigns across all major smartphone OS platforms.
